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Christian InTech Articles - Small Business
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12 Free Tools For Starting a Home Business With No Money
Want to start your own home business but short on cash? These proven and expert 12 free tools can help you make the move from corporate life to calling the shots.
By Bruce Scher
Home business ownership is the best way to start any...
How Microenterprise Can Help You Achieve "The American Dream"
Do you have an idea for starting your own business? Have you ever dreamed of being your own boss, having the freedom that comes of working for yourself instead of someone else? Are you ready to weave your dreams into reality? If you think you’ve...
Making A Small Store Go
I just got a note from a 19 year-old business student who is determined to start her own business. "It's a trendy clothing shop. I have the location, the start-up money, a lawyer, and an accountant" she wrote enthusiastically. "My parents think I'm...
Relationship Marketing -- Key For Small Local Business
Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails." The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle....
Starting A Home-Based Business
There are numerous reasons why people choose to start a home-based business. Some of those reasons include:
1. Dissatisfied with their present employment situation.
2. Out of work due to being laid off or downsizing by their employer.
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3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace
Copyright 2005 Cutts Group, llc
Let’s face the facts... old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace. Hey, this month’s hottest techniques and information will be obsolete in six months. Now, I’m not saying that old marketing principals can’t be upgraded and incorporated successfully, but as a rule marketers have to stay on top of the latest marketing trends.
If you’re wanting to stay ahead of your business savvy competitors you’ll need to implement 3 tactics to stay one step ahead.
1. Watch For New Advertising Methods
You never know what will work for you unless you take the time to experiment! Who knows? The next marketing experiment you test may be a million dollar idea. Keep your eyes peeled for the latest marketing news.
It never pays to put all of your eggs in one basket. Don’t neglect the tried and true marketing tools that have been successful in the past. Invest about 20 percent of your advertising budget and time into testing for new marketing strategies that will increase your profits.
2. Spruce Things Up
Don’t get stuck in a rut. Yeah, you have products that have been successful for years, but what would happen if you gave them a “face lift?’ Would you attract new customers? Would your
old customers enjoy the change? You’ll be surprised at what a new packaging will do for old product sales.
Sprucing up doesn’t have to stop with your products. A few minor changes in the store appearance can bring new life to your place of business as well.
3. Diversify
The more products you have to offer, the more insulation you have against the decline in popularity of one particular item. Don’t go out on a limb, when you’ve got a good thing going. Look for products and services that compliment your current products and services.
Don’t let the speed-of-light changes in the market take your business under. Stay afloat with these proven tactics.
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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