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Christian InTech Articles - Mobile Cell Phones
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Advertising Ideas for office cleaning business
Advertising Ideas for office cleaning business Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped yourself with the newest cell phone, PDA and laptop, and drafted...
Agility = Sustainability
High Engagement, it’s not your standard employee motivation. - All organizations today are faced with intense competition and rapidly changing markets, customers, products, delivery, systems and services. The rate of change is outpacing our ability...
Headsets
Headsets
People at home and in office settings are using cordless headphone sets more often than not because they allow a person the kind of freedom that corded phones and even cordless phones can’t. Even though a cordless phone allows a...
Online PayDay Loans: How to Gain an Advantage over Lenders
When you need money today, and not just a week from today, online payday loans can be a salvation. But for many people, these loans, also called payday advances or sometimes just cash advances, have become a nightmare. Here's the good and the bad...
The Pattern Repeats Itself In Your Business Unless You Get Conscious
Bullying and mobbing can be subtle intimdation, physical violence or anything in between, but they always cause low morale, low productvity, and a lower bottom line. Here's the antidote.
Litigious words such as “mobbing” and “bullying”...
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How to Profit in a Recession
How To Profit in a Recession
by Kevin Nunley
http://DrNunley.com
People all over North America are telling me business is slow.
"I can't say there isn't any business," Bob confides. "It's just
that it's darned difficult to get sales. I have to work three
times as hard just to get a small order."
Even though experts say our economy is still strong, most
people agree we're in a recession. Many of us charged up our
cards in the 90s and don't feel much like buying anything we
don't have to have. Others feel a little depressed about the
future and just don't want to spend anything to make their lives
better or more successful.
Hey, I understand. Hardly anybody feels as adventurous as we
did a few years ago in the go-go '90s. But that doesn't mean we
should roll up our tent and slink out of town.
THERE'S LOTS OF MONEY TO BE MADE!--even in a recession. Here are
several ways to capitalize on the recession and move your
business or career forward no matter what.
Start by cutting prices. It's the old law of supply and demand.
When there is less demand for what we sell, it's time to drop the
price. Emphasize several low cost products or services that will
appeal to the thrifty.
I dropped prices recently at my site. I just leveled with
people, told them that times were tight and I wanted to make my
services available to everyone without putting them into more
debt. Customers responded with overwhelming enthusiasm. Sales,
which had been slow, suddenly became brisk.
Next, cut costs. If you've been in business any time at all, you
have probably accumulated expenses you don't need. I cancelled
an extra $40 per month phone line I wasn't using, cut a 10
message autoresponder back to 7 messages, and pulled back on the
labor I was paying
for. None of the expenses were big in
themselves, but when added together they make a nice difference
in the bottom line.
It's hard to be creative when big expenses are breathing down
your neck, and a recession is just the time when you NEED to let
your creativity show.
Advertise! The BIG mistake companies make during a recession is
they let their marketing director go and cancel all their
advertising. Intel did that back in the recession of the early
90's and later admitted it was a huge mistake. Competitors had a
chance to market when Intel wasn't and grabbed a lot of their
customers. Now the smart thing to do is to take advantage of the
recession's lower ad rates and market, market, market. Your ad
gets extra attention when competitors aren't advertising.
Business and the economy go through natural up and down cycles.
The Internet, which is a more pure type of market, goes up and
down with even wilder cycles. Ride the wave. Change your
business as the economy changes.
Look for what prospects need, for where they hurt, and offer
helpful solutions that cut right to the problem. You'll have a
lot more customers and they will be grateful you are there to
help in times that are less than the best.
Kevin Nunley is the Net's #1 copy writer. Thousands of
businesses have relied on Kevin for quality sales letters, web
site copy, ads, and press releases. You get sizzling copy in the
style you need, fast service, and affordable prices that are hard
to beat. See http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.
About the Author
Kevin Nunley has helped thousands of people start and succeed in their own business. See his 10,000 free biz-tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.
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