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Christian InTech Articles - Mobile Cell Phones
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How To Build Your Sales With Joint Ventures
How To Build Your Sales And Customer List By Teaming Up With Other Entrepreneurs
You may have heard of joint venture marketing, It’s used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list....
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You know you're good...real good. The problem, though, is that you are struggling to demonstrate just how good you are on paper. Ah...the resume. If you've ever written one you know what a challenging task it can be. The Gregg Reference Manual...
Scheduling Software Can Help You Become More Organized
Scheduling software and personal information management (or PIM)
tools can help anyone become more organized and lead a much more
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Scheduling software and personal information management tools
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Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success
Copyright 2005 Kathy Gulrich
Okie dokie. The basics. What exactly is an email sign-off?
Your sign-off is the part of your email -- with your name,
company, phone, etc. -- that comes right after your text message.
To be honest, I find...
Volkswagen Passat 2005: Body and Chassis for Volkswagen Parts at Parts Train
The Volkswagen Passat 2005 features a powerful design. The new VW face with its chrome radiator represents the greatest design progression since the creation of the series.
The new Passat is 4.77 metres long (+ 62mm), 1.82 metres wide (+ 74mm)...
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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
A number of strategically generated features or product mentions in magazines, newspapers and TV/radio/cable shows nationwide can lend strong credibility to a new product. That “media bullhorn” can also do wonders toward educating consumers about your product. But does your product -- and it’s media pitch -- have what it takes to attract the media into giving you coverage in their pages or on their airwaves? As I mentioned, many products or businesses can generate some type of publicity and media interest, but in my professional experience, the types of products and pitches that lend themselves to the best media exposure include:
·home/garden products
·kitchen/cooking/food products
·consumer electronics
·automotive accessories
·home repair/DIY tools
·personal health/medical/fitness products
·recreational/outdoor products
·experts (business, health, technology)
If you have a new or under-publicized product in one of these categories, the media could be a good friend to you. However, you first have be a friend to the media. Your product (and pitch) needs to have what the media calls a “news peg” -- that gives them a logical and newsworthy reason to feature YOUR product as opposed to the 200 other media pitches that are on their desks right now. Additionally, you need to make it as easy as possible for them to do your story or they WILL move onto a competitor’s pitch and product that is easier to cover.
·Can you provide a media sample?
·Do you have quality photos of the product?
·How can the product be purchased: in stores, catalogs, online, by phone?
·Can you arrange a
quick interview if needed?
Products/services that don’t really lend themselves to media interest or publicity are things like:
·website developers
·cell phone/printer cartridge sales
·vitamin supplements
·insurance
·financial planning
·MLM/downline schemes
I’m not implying that these types of businesses aren’t media worthy. I’m simply saying that from a media interest, editorial standpoint, there are thousands of competing product and businesses like these on the market and unless they are offering something truly unique, they lack that “news peg” that will attract the media’s attention. If you are launching, let’s say, a new garden tool that is very similar to many other garden tools on the market, don’t expect much interest from the media in putting together a feature. You can create that news peg by answering a few questions:
·How does your product differ from competing products already on the market?
·Why should the media and subsequent consumers be interested in your product?
·Does it provide a solution to an existing problem for consumers?
Bottom line -- an expertly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with the media. Reciprocal, in that the media constantly need interesting information to put together their product profiles and business features -- and YOU need constant media exposure to get the word out. If your product or business can meet the media standards mentioned above, you could benefit greatly from some solid nationwide media exposure. Getting your product mentioned in print articles and on TV/radio shows nationwide will help spread the word to customers -- and at a fraction of the cost of a nationwide advertising campaign.
About the Author
Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions.
http://www.spreadthenewspr.com
todd@spreadthenewspr.com
(785) 842-8909
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