|
|
Christian InTech Articles - Link Popularity
|
8 Easy Ways to Optimize Your Website
Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a whole industry that revolves around ways to “optimize”...
I Can Get Hundreds Of Links For FREE – But Should I?
If you manage a website then you know that trading links with other sites is a valuable method of promoting it, increasing the value of your search engine optimization efforts and getting more traffic. Topical links can generate loads of traffic...
Optimizing Dynamic Pages - Part II
Optimizing Dynamic Pages - Part II The Widget Queen Revisited You have the world's finest collection of widgets. You created the world's best widget website. You have no traffic. You checked in the search engines and find that your site does not...
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
The Top 10 Most Ludicrous Things You Can Do on Your Web Site
We have a running joke in our office that one day we’ll load a page and it will say “You have reached the end of the World Wide Web” and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features...
|
|
| |
|
|
|
|
|
|
Using Private Label Content
Copyright 2005 Peter Tarrida del Marmol
Private Label Content is becoming increasingly popular as people
join the rush to fill their websites with high-quality
information. Admittedly, you can have articles written by
freelance writers at sites like Elance or Rentacoder, but it
gets expensive. For those who are not yet generating a high
income through AdSense or affiliate sales, Private Label Content
(PLC) provides a welcome alternative.
=== What is Private Label Content? ===
PLC generally refers to articles, e-books and manuals that are
free for subscribers to use as they wish. There are a few
restrictions, however: you cannot claim copyright to PLC, or
submit it to article sites, unless you change the content
significantly. (Interpret 'significantly' as 'unrecognizable as
the original article'.) The cost of membership varies, but
typically ranges from around $24 to $67 a month. For this you
might receive anywhere from 150 to 300 articles per month. Some
sites also offer graphics (e-book covers and site header
graphics) and even ready-made sales letters.
To use PLC to the best advantage, you need to be aware of a few
things.
=== 1. How Can You Use PLC Articles? ===
The most common use for PLC articles is to provide useful,
interesting content for websites. There are other uses, however.
Think about your immediate needs. If you require an incentive
for people to sign up for your newsletter, you can offer an
e-book or training manual made up from PLC articles. It's easy
to tweak these to be more relevant to your website and your
clients. (As well as putting yourself in Google's shoes, put
yourself in your clients' shoes. What do they most need to know?)
You could also create an e-course (anything from 6 to 52
articles - a short e-course, or one that offers an article for
each week of the year). This gives you an excellent reason to
stay in touch with your clients.
=== 2. How Can You Alter PLC Articles? ===
Submitting articles to public article directories along with
your resource box is a great way to generate traffic to your
web-sites. However, many directories don't allow you to submit
duplicate content - ie, you have to submit your own unique
article. Therefore, when submitting an article that you obtained
from a private label content resource, it's advisable to first
alter the article before submission. Here are a few tips in that
regard...
(a) Change the title of the article. If you are using
keyword-optimized articles, make sure you keep the keyword in
the title - but be creative about the words that surround it. So
if your article is based on the keyword "Mongolian Guinea Pig",
your title might be "Where to Find the Mongolian Guinea Pig" or
"Taking Care of Your Mongolian Guinea Pig" and so on.
(b) Change the opening paragraph. All you need to do (usually)
is make sure that your keyword appears once. Take a look at the
rest of the paragraph. How can you say the same thing in a
different way? Look for synonyms - using your thesaurus - or
alter the tone. Perhaps you can adopt a more casual
approach
(this might work better for your readership anyway). You might
prefer write a different introduction altogether.
(c) Work through the article. Add a sentence here; subtract one
there. Present the facts in a different order. Expand by adding
some new points. Break a long article into two shorter articles.
(If you do this, make sure each article seems complete in
itself.)
(d) Rewrite the ending. When you do this, think about what you
want the reader to do. Is this a good place to put your own
affiliate link, or write a lead-in to your own product or
services?
=== 3. Blend Several Articles Into One ===
You can get a whole new look if you take two or more PLC
articles on the same theme and blend them into one longer,
fact-packed article. Sometimes you might find you HAVE to do
this, if an article seems a bit 'lightweight'. Not all PLC
articles are created equal! Sometimes it's obvious that the
writer was low on inspiration.
=== 4. Think Outside the Square. ===
Most PLC articles are presented in batches relevant to one
niche. For example, you might find that over the course of a
month you get 20 articles on golf, 20 on cell phones, 20 on
credit cards and 20 on travel. Let's say that you are busy
building a golf site. It might seem at first glance that only 20
of the 80 articles are relevant to your needs.
Not so! Golf vacations, for example, are very popular. Could any
of your travel articles be massaged to fit the theme of golf
vacations? It's very likely that they could. And what about
communication while you travel - or while you play golf? Does
the golfer need a new cell phone that will easily adapt to
overseas communications? How will the golfer pay for a new set
of clubs or a golf vacation? Might he need to explore credit
card options?
You see how it's done. Be creative in your use of Private Label
Content, and you will definitely get your money's worth.
=== 5. One Final Tip - Hold Out For Quality! ===
Now that Private Label Content is becoming popular, more and
more PLC sites are opening up. You can afford to be choosy.
Check out the quality of the articles on offer, and especially
the niches being targeted. Niche areas like golf and credit are
popular, and that's exactly what you want. You want to go where
there is an *existing* demand. You do NOT want obscure niches
where there is little activity. You WANT to go where there is
competition. Naturally, the profitable niches will always have
competition. Where there is competition, there are buyers! So
you want to look for demand, look for competition, and carve
your niche!
Finally, consider being a member of more than one PLC site. Is
it worth it to you to spend $150 a month on quality,
no-strings-attached content? That would get you membership of
3-4 sites and upwards of 400 articles each month. Even if you
can use only 50 of those articles, you're getting them for $3
each - a bargain!
About the author:
Peter Tarrida del Mármol is spanish online and offline marketer.
To see more articles go to: http://www.auctionearnings.com
|
|
|
|
|
|
