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Free Ways to Promote Traffic to your Website
Website traffic has to be one of the most talked about subjects among website owners and the web marketing world. The whole purpose of being online is to get your business noticed and to drive a reasonable amount of traffic to your site. What many...

Let "Site Build It!" Be Your Internet Solution
98% of websites are NOT successful. You can be in the top 2% of all business sites. Your internet business solution is Site Build It (SBI) by Site Sell and drive visitors to your site. My Story and Your Internet Business Solution If you're like me...

Linking strategies to skyrocket to the top of Google.
If you don’t know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it’s all in the linking. To be honest I never could quite...

PayPal Dedication Can Leave Your Business Exposed!
To many web users, PayPal is not the kind of pal they had envisioned when starting their online business. Long on track history but overwhelmingly unpopular among merchants and buyers one is left to wonder why PayPal has continued to grow. ...

What is Internet Marketing?
Since I sold my last business in 2004 I have been trying hard to make a living online. Most of my neighbors knew what my last business was as it was very obvious from the garage full of soda, water, snacks and vending machines. When I say garage...

 
To Link or Not to Link? -- Webmasters and their silly ideas about reciprocal linking

Every webmaster and SEO manager in the world invented Google....................oh wait, no they didn't! But they sure would have you think they did!

I wonder why it is that every SEO person on the face of Planet Earth seems to have completely differing ideas of how Google works. It all comes down to the pages on Google's website that are titled things like, "How Google Works," and inept webmasters' failure to actually read and understand these pages. But I know, you're thinking that SEO is all about figuring out the tricks and patterns that Google doesn't want to tell you outright. Well until you wheel Stephen Hawking over to the computer in your basement where you run your site and have him try to figure out Google's algorithm, you probably will never know it (especially since it's ever-changing).

But getting to the point: Reciprocal linking is one of the most popular and (probably) effective ways to increase your PageRank. And although I have questions whether or not your PageRank actually means anything, that's another article for another day. The idea is that the more sites on the web that point to your site, the more important your site must be. And many (including myself) think that a site with a high PageRank is considered "important," so your site is considered important, to some degree, when that site links to yours. Some also would say (I'm still on the fence with this one) that having external links on your site in some way "hurts" your PageRank or search engine placement results. I'm not sure about this one, but I make sure to keep only a few external links on any given page. You can bet that Google doesn't give a crap about your one link page that has eight-hundred and fifty thousand links to every poker and penis-drug website in cyberspace.

But what really confuses and amazes me is how the simplest, widely known facts can be so misunderstood by so


many webmasters. A webmaster who can take the time to learn html inside and out, and perhaps programming and database management as well, but he can't seem to grasp some very basic knowledge about search engines. The most frequent unnecessary issue that I encounter when managing my reciprocal linking campaign is webmasters who deny my request to exchange links for the reason that my page or site isn't indexed by Google yet, so they are not interested. Let me explain something: If you type in your URL into Google search, and your site is displayed in the results.......Google has indexed your site!!! I hope as you read that you think to yourself "Well duh." But sadly that is a concept which is completely unfathomable by a LOT of site managers. And trying to explain it to them is like pulling teeth. I have sent them URL's to the search results page where Google lists my site, they don't understand. I send them a .jpg screenshot of Google's results page where my site is listed, and they argue that it still doesn't mean I'm indexed. I think it may come down to the fact that many SEO managers and webmasters either do not know what it means to be indexed, or they don't know the difference between being indexed and having a PageRank. Indeed, if you have a PageRank of any sort, you almost certainly are going to be indexed. But if you are indexed, you may not have any sort of PageRank.

Once this is learned by webmasters far and wide, my job will become a lot easier. If you are one of these inept webmasters, please go to Google and read their "For Webmasters" sections.

About the author:

H. Balsagnia is a writer and contributor for several sites, including the music site www.roamingbovine.com. He writes mostly about his several and widely unique personal interests including computers & the web, music, food, money, security, and more.