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Christian InTech Articles - Link Popularity
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10 Adsense Tips for Maximum Click Through Rates.
1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially Banners have a less of 0,5% response. Their days are...
Avoid Website Traffic Scams
QUIT WASTING YOUR MONEY ON FUTILE
WEBSITE TRAFFIC SCAMS!
A Free Report On How To Avoid Getting Ripped Off And How To Get Real Highly Targeted Website Traffic At Little Or No Cost!
I was once just like you, searching endlessly for that...
How to Find Out What Your Web Surfer Prospects Want
Who wouldn't love to have a crystal ball to see the future? Can you imagine an easier life as an Internet Marketer if you knew before hand what your prospects are looking for? Instead of "pushing" pages,and see what "sticks", you'd concentrate...
How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites
There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. The...
Increase Web Site Traffic with Link Popularity
Many of the major search engines now factor link popularity into their rankings so it is important to get as many quality Web sites linking to your site as possible. What is Link Popularity? Link popularity is the total number of Web sites that...
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The Google Jagger Update Part 1
Google has recently gone through an update which has seen many
websites that had previously held strong rankings vanish from
view. There are a few aspects this latest update has focused on.
Part 1 focuses on "Reciprocal Linking" and the impact this has
had from a search engine positioning perspective.
With many of the updates in the past, site rankings have
somewhat fluctuated, but with the most recent Jagger Update,
many website owners may still feel stressed, wondering where
their websites have vanished to!
Firstly, let me explain why Google has regular updates.
A Google update is a change to the way Google determines
rankings of websites listed within its search engine database.
The latest update is referred to as the "Jagger Update".
Google's main focus has always been to ensure relevance in the
return of search engine results. To achieve this, Google
periodically makes algorithmic changes to the way it returns
results from its search index keeping them as accurate as
possible.
The reason Google does this is due to:
- Technology changes and the type of websites created using
these technologies.
- Unethical manipulation of search engine rankings by website
owners or SEO specialists.
In the latest Jagger update, a few areas have been targeted to
improve search engine results.
I will cover these in subsequent articles. The first of these is
Reciprocal Link Building.
Reciprocal Link Building
Reciprocal Link Building is where two websites place an external
link to each other's site,
i.e. Website A points to website B. Website B links to website A.
Google has always placed a lot of weight on is the popularity of
one website linking to another. The reasoning behind this is
that if a particular website has many links from different
domains pointing to it, then this website must be important.
This concept is behind Google Page Rank. In essence, this
concept is a good measure for determining the relevance of a
website, because website owners will often provide a relevant
link from their website to different websites they feel would
benefit their visitors.
Many
website owners and SEO specialists would (and still do) use
the Reciprocal Linking method to inflate a website's ranking.
The problem with this being such an important measure in
Google's eyes is that this was not difficult to manipulate. Many
companies offer "reciprocal link building" as a method to
improve a website's rankings. One of the major problems has been
that many of the links added in the Reciprocal Link building
schemes have no relevance to the websites they are linking from
or to, e.g. a Search Engine Positioning Company swapping links
with a Pet Food Distributor.
Google still rightly maintains that external website linking is
a good measure of popularity, and has focused algorithmic
changes around ensuring their rankings are not so easily
manipulated.
Some of the changes include:
- Relevance of the link from website A, to website B, i.e.
Website A is a Beauty Therapist, and links to website B which
offers skin care products.
- Anchor text* in the link, and the relevance of that text
associated with the website that the link is pointing to, as
well as the page it derives from. *Anchor text is the text you
view within a link, i.e. Web
Design Sydney
- The age of a link on a particular web page.
- How many links are on a web page, as well as the age of the
links weighed against the web page they are linked from.
- The rate at which links appear or disappear from a web page
over time.
One thing these changes prove, is that manipulating search
engine rankings through unnatural or unethical methods will only
cause websites to vanish very quickly like many websites in the
most recent Jagger Update
The latest Jagger Update continues to have components associated
with aging delay, which cements the fact that SEO is no longer a
short term solution, but one that will gain benefits over time
(providing it is done properly).
About the author:
Andrew Seidel - SEO Specialist and Search Engine Marketing
Consultant for Quantum Web Solutions in Sydney, Australia.
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