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Christian InTech Articles - Link Popularity

 

 

Informative Articles

A Simple And FREE Way To Skyrocket Your Search Engine Ranking
What can you do right now, to increase your search engine ranking? Well for starters, incoming links play a huge role when it comes to placing high in the search engines. The more links that point to your site from other websites the better....

ClickBank Questions
Publishing Guidelines: Permission is granted to publish this article electronically or in print as long as the bylines at the end are included. If you use this, notification would be appreciated. Thanks! ClickBank Questions by Stephan Miller It...

How to Increase Your Link Popularity
Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have...

Link Popularity: How to Boost Your Rankings
So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can't wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you'll need 3 things to be taken...

WebPosition Release v2.0 and Reject Reporting Issues
As you would have heard, FirstPlace Software, creators of the hugely popular WebPosition Gold search engine marketing software, recently announced the forthcoming release of the long-awaited version 2 of their product. WPG v2.0 is already available...

 
Link Swapping - The Best Traffic Generator

In an article I wrote recently, called Five Point Plan for
Promotion, I suggested swapping links with people already linking
to your competitor's sites and this generated a few questions
about how to do that specifically, which is what I shall attempt
to explain here.

For the benefit of those of you who have come in half way through
this conversation, swapping links benefits you in two significant
ways. Firstly in generating highly targeted direct traffic from
those links and secondly in making you "popular" to the search
engines' algorithms, thus improving your rankings.

Don't worry about the technicalities of this, just know that the
more links you have back to your site, the better off you are
with some of the engines. They all work differently, they all
change their way of working - develop - so it is impossible for
those of us who come under the heading of "average" to keep up
with the finite detail.

Why Competitors?

Don't get me wrong. It would be a mistake to go out on the net
with the attitude of beating the competition into submission with
unfair tactics. That is not what this game is about. The net has
opened up the possibility for more bartering, sharing and
cooperation and in the long run that will get you further. It is
a method especially suited to low-budget marketing.

By all means study who is popular at what you do and strive to be
better than them. The top reason I suggest linking to those who
link to your competitors is because, intrinsically I am lazy! I
am assuming that it will be less work to persuade those people -
who are already in the business of linking - to do so again.

Nuts and bolts ...

So how do you do this exactly? First, find out who comes up at
the top for the keywords you use to find your site. Do this by
searching several search engines at once using WebFerret or
Copernic2000. You'll soon see who keeps scoring again and again.
Now you want to find who links to them and those will


be the
people to whom you write requesting a link-swap.

One way you can try it is by using the little add-on that Alta
Vista provides. That kindly adds an option (in Internet Explorer
5) to the Tools along the menu, called "Find pages linking to
this URL" - thus go to your's or your competitor's page and hit
the button. Download the tool here:
http://doc.altavista.com/help/search/linksearch.shtml

There is also specific syntax you can enter into each search
engine's box, which will make it look for a URL, rather than for
keywords. They all seem to have different requirements.

Many of those are listed in an excellent article, Web & Search
Engine Facts You Need to Know to Win the Marketing Game, By David
Gikandi. The article has a lot of information on each of the
major search engines and how they work, including "How to check
how many pages link to your site". David is a programmer at
SearchPositioning.com. (www.searchpositioning.com). A copy of the
article can be found at:
http://www.tucats-design.com/news/issue9.html

Also, there are several of these specific syntax requirements
listed in Boogie Jack's Webmaster Tips program, FREE download and
well worth it, from:
http://www.boogiejack.com ipaday.html

Once you have found your targets, visit the sites, find the
webmaster's email address and write offering a link swap.
Personalise the email, stress the benefits to the other party -
it will benefit their traffic and search engine rankings too -
and you should have a reasonable success rate.

One quick boost, following along the principles above, is to
participate in a simple system called Search Engine Beater
http://www.ismy.net/searchbeater.html

About the Author

Pamela Heywood is webmistress of http://www.tucats-design.com
- Building Your Online Business Instinctively. Subscribe to the
weekly TuCats Mewsletter (sic) mailto:subscribe@tucats-design.com
and get regular FREE hints, tips, articles and resources.