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Christian InTech Articles - Link Popularity
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7 Tips To Increase Sales With Your Ecommerce Web Site
Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full...
7 Ways to Drive Laser-Targeted Traffic
An affiliate marketer may have all the things needed for him to
be able to succeed in a business such as affiliate marketing. He
may have the necessary drive, diligence and perseverance to be
able to understand how the system works. He may have...
Downline Builders - Make Sure You Know What You Are Getting Into!
There seems to be an ever increasing number of "Downline Builders" popping up on the Internet. Likewise there has been also a steady rise in the number of online "Multi-level" marketing programs. And why not! The Internet is an ideal marketing...
Get Website Visitors From Blogs.
Blogs are becoming more and more popular.
The word "blog" is short for web log.
And blogs are a great way of getting links
in to your website.
For instance, if you have a website about Internet marketing,
you could search Google...
RSS Publishing: Not Just For Blogging Anymore
Web logs, channel ezines, what's the difference? Web logs, or blogs, are a communication medium, gaining in popularity, through which RSS [Really Simple Sydication] technology has been introduced to the populous. However, blogs and RSS are not...
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Increase On-line Website Traffic with Reciprocal Linking
Even though reciprocal linking has come under scrutiny by search
engines such as Google, having links from other websites is a
critical element in every search engine optimization campaign.
Linking is at the center of how the Internet works. Link
popularity is and I believe always will be a key component in
getting top ranking website.
An election analogy works well in explaining link popularity.
Each link to your web page counts as a "vote" for that page.
"Votes" from websites with high link popularity count more than
links from other sites. Links that use keywords that match your
page also have their "votes" count more.
These "votes" add up to PageRank, which Google uses to determine
the importance of a web page in the search engine results. If
your site gets enough "votes", your website can "win the
election" with top rankings and increased web traffic.
The "election laws" are set and enforced by the search engines.
The job of the search engines is to give consumers accurate and
relevant results if they want these customers to keep coming
back. The search engines are constantly changing and improving
their algorithms to detect "election fraud" from those who are
trying to trick their way into a top ranking spot. The best way
to succeed with the engines is to focus on giving good content
that visitors would be interested in and then you are working
along with the search engines toward the same goals. This
includes how you approach your linking strategies.
The SE's are now clamping down on "campaign finance violations"
in the form of paid text links. These links typically have poor
anchor text and may be on a page that is oversaturated with
links. Many times these identical links appear on hundreds or
even thousands of web pages. The search engines, particularly
Google have set-up methods for detecting these links. These
links now are being devalued or filtered out completely.
Search engines are also clamping down on "unfair campaign
practice" This includes link farms, hidden links, search engine
spamming, cloaking, doorway pages and other black hat SEO
practices.
So exactly what is a link farm? This is a type of "ballot box
stuffing." A link farm is a web page (or even an entire website)
that is set up for the sole purpose of allowing webmasters to
exchange links with each other for search engine ranking
purposes only. These links are usually unorganized and many have
little or no relevance to the topic of the website. The key
element here is that link farms are not created for the website
visitor, but for the sole purpose of getting good rankings.
What do the search engines consider ethical "campaigning"? Don't
opt for the quick fix in order to generate
instant sales. Focus
on good content and designing your website for your visitor, not
the search engine. Make your website compliant with what the
search engines want, rather than tricking your way to good
rankings.
Does reciprocal linking work today? Absolutely! Here are some
things you should consider as you develop your linking
strategies. The websites you select to trade links with should
be of interest to your site's visitors. Choose a theme and topic
that is consistent with your website. Keep the maximum links per
page to 10 and categorize your links to make it easy for
visitors.
Choose only websites that are high in quality, high in PageRank,
and links with your targeted keywords. To get links, try www.freelinkcentral.com
. I like this link exchange directory because of its research
resources. It has keyword search capabilities and shows the
PageRank of every link... and best of all it is free.
Other ideas to consider, try adding a paragraph of text or
content to each links page. This tends to give a natural look
and less like a link directory. During any link trading campaign
change your link text regularly. Add your links on a slow and
regular basis rather than all at once.
Link building has always been on the scene, and links have a
nice benefit, they drive direct traffic to your site when
clicked. They have an added benefit in that they greatly improve
your standing with the search engines. But be very careful if
you are doing link building purely for the sake of the search
engines.
Link building is usually the most time consuming and most
powerful part of effective broad based SEO.
This article may be reprinted in its entirety for use in
newsletters, websites, article archives and newspapers provided
that this resource box is left intact and all links are left
active.
Copyright November 2005
Doug Williams is the founder and president of Doug Williams and
Associates, LLC. DWA is an Internet marketing and search engine
optimization firm. DWA also operates a managed linking service
"Don't Worry About Links" at www.dwalink.com. Visit www.dougwilliams.com
About the author:
Doug Williams is the founder of Doug Williams and Associates
(DWA). Doug, a results oriented business consultant, is
experienced in designing and implementing strategic plans and
business systems. His key strength is the ability to originate
and implement change. Doug has expertise in financial,
operations and general management in companies experiencing
rapid change in both high growth and start-up situations. He has
served on the Board
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