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Christian InTech Articles - Link Popularity
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Absolute & Relative Links How Do They Rank?
Absolute & Relative Links How Do They Rank? The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently. ...
Effective Marketing Tool I Bet You Haven't Tried Yet
Have you tried marketing your practice and products through Distance Learning courses? I'm a personal and professional development coach and about half my income comes from the distance learning courses I teach. In addition to giving people valuable...
"How To Create New Products or Services...Let Me Count The Ways"
"How To Find New Ideas For Products or Services...Let Me Count The Ways" By Christopher Wright, Guerrilla Marketer www.GuerrillaPromotions.com Ok, here's the game plan. Joe, you roll right and block the defensive end...oh wait a minute...WRONG...
Seven Ways to Generate Income From Your Website
If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular...
Wireless Web: What's the Impact on Your E-Business?
All phones are created equal, but some are more equal than others. From Canada and California to Japan and Korea, Internet-enabled mobile phones are rapidly ushering in the next generation of online commerce: "m-commerce" or Mobile-commerce. ...
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Do You Make These Link Building Mistakes ?
Many people know that link building plays a vital part in
high search engine rankings. But it must be done right.
Otherwise, sites with fewer links will rank higher than
yours ! How is that possible ? Let me explain.
Google made links important a couple years ago. They
started to virtually ignore on-page factors (keyword
density, title etc.) and focused almost exclusively on
Links.
Google counts number of links to a web page (link
popularity) and what those links say about a page (link
reputation).
* Link Popularity and Link Reputation
So there's a common first mistake. Many people don't know
the difference between link popularity and link reputation.
They think any link's good. Did you know that 20 links,
with the hyperlink text containing your keyphrase, can
outrank 50+ links without a keyphrase ?
note: keyphrase means the words you want your page to rank
high for e.g. if someone searches on the keyphrase 'email
marketing' then you want most of the links pointing at your
page to say, 'email marketing' in their hypertext link.
Ever wondered why only your home page gets traffic ?
People get links to their home page only, and don't even
know they're making a mistake ! Google, in particular,
sees a web site as a collection of individual pages, with
each one ranking individually.
So, for example, if your home page gives info on 'email
marketing', then you want lots of links saying, 'email
marketing'. If one of your sub-pages gives info on 'email
software' then that page needs its own set of links saying,
'email software'. Most people think any high ranking for
their home page will automatically mean high ranking for
other pages in the same web site. It doesn't. Each page
ranks individually.
* Internal Link Structure
Link Building isn't just about external links. You need
the right link structure within your own site. Many people
make the mistake of using graphic navigation bars. Search
Engines often can't even follow these
links, so your sub-
pages don't even get indexed. It's beyond the scope of
this article to get into detail on the important internal
linking structure, but you can make a good start by using
text links instead of, or in addition to, graphical
navigation links. Then the search engines can follow your
links.
* On-Page Factors
Finally, not all search engines treat Links with the same
importance as Google. Yahoo, MSN, Inktomi make much more
use of on-page factors. And guess what ? You control on-
page factors, so there's no excuse for getting this wrong.
Be sure to get your keyphrase into title, description,
headings and body text. Don't overdo it and try to spam
the search engines with excessive use of keyphrases, but be
sure they know what your page is about.
With the right link building strategy, your search engine
rankings will soar, and you'll start getting all those
visitors that will electrify your web business.
=========================================================
Why do some people get an avalanche of profitable website
traffic… without spending a dime, while others get nothing
? Neil Stelling has created LinkBuilding101 to show you
how. Click http://www.LinkBuilding101.com/lbm
** Attn Ezine editors / Site Owners **
Feel free to reprint this article in its entirety in your
ezine or on your site so long as you leave all links in
place, do not modify the content and include my resource
box as listed above.
If you do use the article please send me a note so I can
take a look. neils@digilectual.com Thanks.
Feel free to substitute your Clickbank affiliate link in
place of my link in the resource box. Earn 50% on every
purchaser you refer. Affiliate details are available here
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About the Author
Neil Stelling is Marketing Manager of DigiLectual Inc. and Author of LinkBuilding101, a comprehensive video guide to link building.
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