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Christian InTech Articles - Link Popularity
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5 Surefire Ways To Ruin Any Website
Owning a website gives you certain rights. For example, you have the right to plaster your URL all over the doors and windows of your SUV in hopes that someone in one of the 7 cars you pass on the way to work will get the urge to visit your website...
An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 1)
An Ingenious Way to Use Wordtracker. . . that's actually easier too! By Robin Nobles If you're in the search engine industry, or if you're a Web designer or Webmaster, it's an almost sure thing that you've heard of, and probably used, Wordtracker...
Search Engine Strategies for Mini-Sites
Search Engine Strategies for Mini-Sites by Dan Thies One of the most popular marketing concepts today is the "mini-site." A mini-site is essentially a one-page sales letter, linked to an order form, specifically designed to sell a single ...
Steps to Publishing Success
Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem...
Why Visitors From Search Engines Don't Buy..And What You Can Do About It
Are you a believer? For years experts have told us you can't do better than get your site listed high on search engines. Get in the top five listings and you will pull thousands of visitors, they say. Naturally, thousands of visitors should produce...
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Content & Links Share the 'Kingdom'
If you run one or more web sites, you've probably heard it said
many times: "Content is king!" The thinking goes something like
this: if you provide lots of high quality content on your web
pages, it will attract lots of visitors who will buy from you
and spread the word to others. You'll end up 'king of the hill'
in your particular niche.
Let's examine that notion a little more closely. For existing
sites that already have listings in search engines, links on
related sites, directory listings, etc., content is the thing
that brings visitors back for more. If, however, you have a
brand new web site, using a domain name that has not been
previously used, what's wrong with this picture? Simply put,
it's this: the best content in the world won't get you visitors
if people don't know your site exists.
The Power of Link Popularity
That's where the equally important power of links comes into the
picture. The web's foundation is the interlinking of web sites.
Without links, every site would be a tiny island in a huge ocean
that isn't on any map. At no time is this fact more starkly
evident than when you unveil a new site on a new domain. We've
all been there. Not only does your new site get zero traffic,
you can't even hear crickets chirping - even they don't know
it's there!
The solution, of course, is to let people know you're out there
by building link popularity. What's 'link popularity,' you ask?
It is the sum total of external web pages with links pointing to
your site. This includes all the sites most webmasters target:
search engines, directories, related sites, and unrelated sites.
As your site's link popularity grows, two great things happen.
First, all those links on other sites begin to drive visitors to
your site. If most of those links are on sites in the same niche
as your own, most of those visitors will be pre-screened. In
other words, they will be people with an interest in your
niche's subject matter - not random visitors.
Second, link popularity plays a significant role in determining
where your site will rank at the major search engines for
searches related to your site's theme. As you amass more inbound
links, and depending on the words used in those links, your site
will move up the rankings and you'll see more and more traffic.
Just as
with links on related sites, this 'organic' (i.e., free)
search engine traffic will consist of people who are actively
seeking out your site's information. Those are the visitors you
must have to succeed! Best of all, you get those visitors
without having to pay one penny for them!
The Power of Great Content
Once you have a steady flow of visitors surfing in to your site,
the focus changes to the quality of the content they find there.
Why? Because you want as many of those first-time visitors as
possible to be impressed enough by what they find on your web
site to bookmark it and spread the word to family, friends, and
co-workers. You can't buy better advertising than word-of-mouth
from trusted sources like that!
Of course, great content will also encourage a higher percentage
of your visitors to buy from you - your products, services, paid
memberships, etc. Put it all together and it's clear that
excellent content will both make you more money and get your
site more link popularity. It's like an endless feedback loop
that builds and builds as your site ages.
Why Successful Site Owners Concentrate on Both
But, the key in the beginning, when you've got a brand new site
on your hands, is growing link popularity. Get that trickle of
traffic started with those links; then let your great content do
the lion's share of the work to close the deal.
The growth of your site will constantly revolve around its
dependence on content and links. Those who have made the
comment, "Content is king!" a widely known catch phrase have
really done a disservice to new site owners. A much more
accurate (but less catchy) phrase is this one: "Content and
links share the kingdom."
© John Schwartz http://www.web-article-w
riter.com (all rights reserved )
About the author:
John Schwartz is the owner of Web-Article-Writer.com - specializing in providing original, high quality web site content
and articles. Our goal is to help clients increase web site
traffic through the acquisition of one-way links from
related sites and higher search engine rankings.
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