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8 FUNDAMENTAL TIPS FOR SEARCH ENGINES STRATEGIES YOU MUST KNOW.
Search engines have been the primary marketing tool for thousands of online marketers. Top ranking is the basic objective for many commercial sites and the topic for many debates and arguments. Since search engines change their algorithms all the...

Buying and Selling Text Links
All of us seasoned webmasters know that today PR is the key to long term success of a site. CPC and banner advertising can only take you so far. To get Joe the new internet user on your site you need to rank high in the search engine listings. So...

How to Generate a Website with 16 Revenue Streams
Since its launch in August 2004 the newest Product from Gary Killops, the "Mega Website Builder" has achieved a good success among the Home-Business Community. The new product satisfy the markets demand to run professional Websites with the...

Power Packed Linking Strategies - Part One
This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. If you’ve been sitting and wondering why the traffic to your website is trickling in to your...

The art of link exchange
      Before you start reading this article I must warn you - everything that was written here is my own experience in link exchange. This article should not be referred to as official advice or proven techniques. I...

 
Absolute & Relative Links How Do They Rank?

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you
should use "absolute url's" or "relative url's"? Not
only that, this article researches whether or not
Google ranks these methods differently.

Absolute: You use the entire url pointing to the
designated page.
ex. www.yoursite.com/page1/index.html

Relative: You use an automatic path to the file
ex. /page1/index.html

Relative gives a path that is "assumed". Your browser
will automatically "assume" to put www.yoursite.com
before the link.

When researching these two methods, I used 4 factors
to consider:

1) 20 Different popular search terms
2) Top 20 listings
3) Top 10 "Inbound Links" for pages within the site
4) Relative/Absolute urls NOT images

So here's the results of this study:

1- The average results within the 20 search terms had
a ratio of: Absolute 40% / Relative 60%

2- The average inbound links for each site I researched
had a ratio of: Absolute %50 / Relative 50%

So it seems safe to say that Google doesn't
necessarily rank


"absolute/relative" paths
differently.

Google may recognize the fact that neither method is
wrong, it only reflects the designers preference.

There's only 1 type of Absolute and Relative paths that
get a bad rank. Web sites that use "tracking url's" or
data base urls get a significant reduction in page
rank emmediately.

The easiest way to notice this in action is to go to
www.pogo.com (Online games). You would think that pogo
has a great rank but nope, in fact their main page
rank is 0/10. This happens because every time google
crawls through their url, the site is different.

So if you care about page rank, keep your url's the
same as the day your site was born!

About The Author:

Martin Lemieux is leading the field online for web
design and online advertising. Visit his company right
away for many marketing tips & strategies:
http://www.smartads.info

About the Author

The question for this article is whether or not you
should use "absolute url's" or "relative url's"? Not
only that, this article researches whether or not
Google ranks these methods differently.