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Christian InTech Articles - Ezines
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Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
E-Newsletter Readers Not Converting? 5 Simple Steps to Increase Sales
Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth,...
How To Get To The Top Of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in...
Three levels of Commitment for Allowing Your Business to Fund Itself
Although many Internet marketers spend thousands of dollars on Internet marketing resources before turning a profit, it is certainly not the only way to succeed, and in many cases, not the best way. Here are five levels of investment that will...
Time Saving Tips for Harried Website Owners (or, Going Online While Simplifying Your Life)
It's a situation many entrepreneurs inevitably find themselves in, after the first few months of doing business online. First they build a website designed to attract the attention of millions of people. But when the first of the millions start...
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Who Should Offer an Ezine?
You have permission to publish this article electronically
or in print, free of charge, as long as the signature box is
included.
Word Count: 186 at 65 characters per line
Thanks,
Judy Cullins
===========
Who Should Offer an Ezine?
Judy Cullins
©2001
If you are a professional counselor, consultant, coach, speaker,
seminar leader, author or other business professional, you need
to develop and offer one of the most powerful Online marketing
tools around-the eNewsletter, eMagazine, or ezine.
Your ezine's purpose is two-fold:
One-it should give your clients and potential book buyers
something that benefits them-tips, articles, resources and
special offers. Subscribers want information and they love a
bargain. Your ezine will offer all former clients, present ones,
and potential ones particular how-tos and other useful
information. In turn, your subscribers will become your loyal
supporters.
Two-Because of your generous sharing with your
subscribers,
they will support you in turn, by forwarding the ezine to their
associates, thereby helping you sign up new subscribers. They
will also buy your books, attend your seminars and check out
your other services. The more targeted your subscribers, the
more chance you have of selling your products and services.
=============
Judy Cullins: author, publisher, book coach
Excerpted from: Write Your eBook or Other Short Book-Fast!
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
mailto:Judy@bookcoaching.com
About the Author
Judy Cullins is a 22-year veteran publisher, book coach, and author of _Write your eBook or Other Short Book--Fast!_ and _Ten Non-techie Ways to Market Your Book Online_, and 30+ others. Known as the Non-techie eBook Queen, Judy helps people to market their products and services online. She publishes "The Book Coach Says..." a free monthly eZine. Email her at Judy@bookcoaching.com and visit her Web site at http://www.bookcoaching.com.
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