Put a prospect questionnaire on your website and increase sales!
Before reading this article, visit http://www.dreamcruises4u.com
You'll notice several things about this site:
1) It's incredibly attractive and well laid out.
2) It's got an eye-popping flash header at the top collecting
e-mail addresses for the owner's newsletter list, and
3) it's distinguished by a prospect questionnaire right smack dab
in the middle of the site. That's what I want to direct your
attention to today.
Let's start from the beginning: If you're a businessperson online,
the goal of your website is MAKING SALES. Either you're trying to
sell direct... or you're trying to get prospects to contact you so
that you can make a sale. Any other "goal" is beside the point.
For anyone doing business online, making the fastest possible sale
is the ONLY objective.
That's where the client-centered questionnaire comes in.
Again, look at the questionnaire at http://www.dreamcruises4u.com
The owner of this site sells discount cruises. Now, no one is going
to buy such a cruise without discussing it with a real person. Selling
a cruise directly off the 'net without human contact is highly unlikely.
Thus, this smart webpreneur's objective is to find out what his prospect
wants, so he can get back to this person with a range of options that
conform to the information provided by the prospect.
In order to enable the site owner to do his job thoroughly and fast,
he needs to know things like
prospect name, address, phone.
He also needs to know things like
* where you want to travel * when you want to travel * how many
people are traveling with you and * your budget.
This information is vital for the site owner to do his job and to
provide just what his prospects want.
As soon as he receives this information, the site owner can
immediately respond saying something like this: "I have received
your
request for information. I shall be back in touch with you
later today with the details you want. We can then arrange to speak
on the phone so I may assist you further."
This way the prospect knows that her request for information has been
received and gets a clear sense that she's dealing with an organized
person; (how many times have you requested information, never to have a
response much less an acknowledgement? It happens all the time!)
If the site owner is smart and well organized he can keep control of
all contacts with the prospect by following up promptly, doing what he
says he's going to do, and providing what the prospect wants in
timely detail. The customer questionnaire allows all this to happen,
because with it the site owner has plenty of information to work with
and a clear sense of what the prospect wants. What's more, if he needs
still more information, he has what he needs to contact the prospect
to ask for it. In short, he's completely on top of this situation,
rushing full speed ahead to his next sale!
Are you using website customer questionnaires now? Probably not.
Personally speaking, I can assure you that that's a terrible mistake.
At Worldprofit at http://www.worldprofit.com we don't just use one
questionnaire, but MANY, all designed to get our prospects to TALK to
us, so that we can learn what they want and then follow up promptly to
give it to them. It's an incredible system, one any smart business
person must consider to prosper online, give more prospects what
they want, and make more sales faster.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at
http://www.worldprofit.com For FREE subscriptions to Dr. Lant's
& Worldprofit online business newsletters, go to
http://www.worldprofit.com/ezines For Dr. Lant's Sure-Fire Business
Success Catalog, visit http://www.jeffreylant.com
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