|
|
Christian InTech Articles - Ezines
|
10 Blazing Ways To Get More New Ezine Subscribers
1. Purchase ezine ads. Run your ads for multiple issues, and track your advertising so that you won't be in the dark about which ezines are best to place your ads in. 2. Swap ads. As with your paid ads, try to swap for multiple issues as many...
Are You Wasting Your Time With Free Ezine Ads?
There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis). This can be a nice little source of free traffic and exposure for your website/ebook/ezine...
Ezine Advertising Your Goldmine
Something I see on a daily basis are Webmasters struggling with promotion, and one of the most interesting parts is they are promoting in the wrong areas or to the wrong audiance.
You have to have a small, unique nitch with a very narrow focus...
How to Write an Article
How To Write An Article By Luther Powell The first step in writing an article is finding a topic or subject, something to write about. This might seem to be a huge task, but it does not need to be. There are many different avenues to finding a...
Secrets Of A Publisher
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building...
|
|
| |
|
|
|
|
|
|
Promoting Your Web Sites in the Dirt World
© 2004, John Calder
http://www.TheEzine.net
Internet entrepreneurs are familiar with all the ways you can promote your web sites and your business online. Writing articles, paid advertising, posting to forums, cross-promoting, JVs with others, etc. Are there good ways to promote those same businesses in the offline world?
Chances are that no offline promotion will have the same reach, for the money spent, as online promotions have. The Internet offers a medium to target specific audiences very easily, rivaled perhaps only by direct mail and specialty print advertising. When measuring your promotion efforts, it's all about the conversion rate. Generally, you want to convert a higher percentage of a narrow audience, rather than a small percentage of a 'blanket' audience. Unfortunately, most dirt world promotion opportunities, including radio and newspaper, tend to convey their message shotgun-style, covering a wide and diverse marketplace.
A lot of your offline success will be determined by the type of online business you operate. If you sell products and services to other marketers, for example, you stand very little chance of successful
offline promotion, except perhaps at a marketing seminar. However, if you run, for example, a computer parts business online, it may make sense for you to team up with and co-promote local computer user groups, electronics swap meets, auctioneers, and even some computer retailers that don't offer parts or service. That's a very natural blend of offerings, among non-competing entities.
If you are fortunate enough to find such events, your main concentration should be on building your own mailing list first, or failing that, creating a shared list between you and your offline partner. You can offer premiums, incentives, and giveaways if you'd like, but don't just hand them out. Get a name and email address in exchange. If you do this, be sure to comply with CAN-SPAM and other applicable laws.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
|
|
|
|
|
|
