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Christian InTech Articles - Ezines
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5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.
1- Hosting
You need good reliable hosting for your website. You don't want to lose subscribers because your site is...
Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever...
The Almost Complete Ezine Promotion List
Every Ezine writer knows that just publishing an ezine is not the only task that is involved in writing a Great ezine. You must constantly search for new material and ways to promote your list also. Of the 152 places compiled below, if you join a...
"The BLACK HOLE Of Internet Marketing"
You can’t wait to get up in the morning to get on the computer. You devour ezines. You can’t learn enough in a day. When you’re not on the computer, your mind is composing headlines and ad copy; material for articles. Each evening you reluctantly...
Want To Submit More Articles Faster?
Submitting articles to top websites and ezines two or more times a week can yield 15 or more subscribers to your own ezine each time. Read by thousands, even hundreds of thousands, your articles also bring people to your Web site to buy your...
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Client Potion Number 9 (Or, 9 Ways to Attract Only The Clients You'll Love)
The more I stay in the Internet marketing industry, the more
I realize that running a business isn't really very
different from dating:
- First you try to attract a lot of different people.
- Then you convince them to enter into a relationship with
you.
- And finally you nourish those relationships which you
know will grow stronger and last longer... maybe even go
on forever.
As business owners, of course, we have the chance to stay in
as many long-term relationships as we choose -- something
that could be disastrous in romantic dating.
But whether it's for business or for pleasure, there's a
common rule of thumb that could determine your swift
success:
If you attract ONLY the people you know you'll love, then
dealing with them (on a long term basis) wouldn't feel like
work at all!
Although there's no magic potion that will guarantee you
this kind of consistent result (yet!), here are 9 strategies
YOU CAN DO NOW to find those clients you can almost call
your "soul mates:"
3 Ways to Find Mr. & Ms. Right, Inc.
-------------------------------------
In the same way that random bar hopping often never results
in meaningful liaisons, a poorly-planned marketing campaign
will also produce nothing but expenses & frustrations.
So take the time to thoroughly discover your ideal
customer's age, gender, social habits and favorite hobbies
-- then make sure they'll notice you just as they're
passing through.
1) MAKE WAVES IN MESSAGE BOARDS
....Especially in those online forums that cater to your
ideal client's industry & needs.
Although both chat rooms and message boards are great venues
for meeting people with common interests, message boards are
more often used as real sources of information, and can help
you establish your authority & availability in your
specialized field.
2) PULL OUT THE PERSONALS
Ads have always worked in bringing people together, and this
is equally true both for personal and business ads.
Again, keep a clear enough picture of your ideal client's
profile & mindset, and target your ads well so they'll find
what they're looking for in YOU.
3) GET HIT ON WITH TARGETED TRAFFIC
Another option, of course, is to find a way to accurately
predict all the web sites & pages that your ideal client
would normally visit in any given day...
....and actually position yourself right beside those pages,
so all you have to do is wait for your ideal client to
notice you, come over, and say "Hi. Haven't I seen you
somewhere before?"
You think this is "impossible," that NO SERVICE could
possibly do this?
Well, it IS possible and it's already BEING DONE. And if
you don't believe me (or if you just want to find out more)
you can visit my site at www.Guaranteed-Hits.Com for actual
demonstrations & details. =)
3 Ways to Send The Right Signals
--------------------------------
So let's assume you've now found a way to be in the right
place, at the right time, face to face with the right kind
of prospective client.
Now how do you convince Mr. Right Client that you are Ms.
Right Merchant, offering just the perfect (and right!)
product?
4) WATCH YOUR WORDS
Words are the cornerstone of every form of internet
marketing, and if you make them powerful enough, they'll
have the potential to impact billions of surfers worldwide!
So choose your words carefully and use them wisely, making
sure each one will
endear your client to you.
5) EVALUATE YOUR IMAGE
In the movie "Blast From the Past," lead character Adam
Webber wanted to go girl-hunting in a nightclub, but his
friend Eve quickly explained that he couldn't approach just
any girl. Because based on the way each one dressed, wore
make-up, or even talked & moved, anyone could easily see
what kind of women they were, "And for you I think we should
go for someone 'sweet.'"
In dating this is called "making an impression." In
marketing it's considered "creating a perception."
And in business, perception is almost as good as reality.
Because your company/product/service is only as good as your
customer/prospect THINKS it is.
So look at your website, logo, business cards & other
materials, and determine the kind of perception they're
creating for your clients. Because these are also the
things that will determine the kind of clients who will come
to YOU.
6) BE YOURSELF
Since we're also looking forward to turning these client
interactions into long-term relationships, then it's also
best to follow that age old advice our mothers used to give:
"Be yourself."
Because no matter how witty/funny/sophisticated you'd like
to make yourself out to be, if these characteristics don't
come easily to you, then you'd only be wasting A LOT of
energy trying to convince others that they do.
3 Tips For Going Steady
-----------------------
So you've aroused their interest, they've visited your
website, and they've even bought an item or two.
What do you do now to make sure they keep coming back, and
actually enjoy doing more business with you?
7) KEYS TO YOUR APARTMENT
Your website is your apartment, and this is where you'd like
them to spend more of their precious online time.
So show them reasons to come back, give them unique
usernames & passwords so they can come & go as they please,
and remember exactly the kinds of products they'd really
like to see.
This is the kind of personalized service that makes each
client feel unique, and they'd be more likely to remember
your business because you remember them so well.
8) CARDS & CANDY
"Cards" are the things you use to keep in touch with your
clients (ezines, newsletters, email reminders), and "candy"
is anything useful you can give to them for free.
Although these tokens seem small and easy to overlook, they
are what actually keep any relationship healthy & dynamic
(and I'm sure even the wives and girlfriends out there would
agree!).
9) SPECIAL DAYS & ANNIVERSARIES
Finally, don't forget to celebrate your anniversaries, or
your special business days.
These could be regular end-of-month inventory sales,
mid-year special discounts, and unique holiday give-aways.
If you keep them regular enough for clients to save up for
and look forward to, they'll most likely do their part to
make these days special for you, too.
While it may be true that there are no hard-and-fast rules
for perfect client relationships -- or for romantic ones,
for that matter -- knowing these useful guidelines will
always help...
....especially when you want to find those clients who'll
stay for keeps.
© Tatiana Velitchkov
About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com,
the FortunesEzineWeekly at www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising
sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net
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