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Christian InTech Articles - Ezines
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Creating Powerful Headlines
Creating powerful headlines is perhaps the single most important aspect of any marketing copy you create. The way they are crafted will determine whether prospects stand up and shout "tell me more" or just surf on by without a second thought! Here...
How To Get Effective Sales Copy For Your Autoresponders
Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising--how to follow-up with interested prospects until they buy. There are plenty of free or low-cost autoresponder deals available. Multiple...
The Most Rewarding Aspect of Internet Marketing
As those of you who've been receiving my ezine for awhile know, I LOVE Internet Marketing! In fact, I love everything about it, and find all aspects of it very rewarding. But something happened to me recently that I have to say has been the most...
The Seller’s Creed
I will not make sales. I will make Customers. I will target the heart of my Customer. Never their wallet. My Customer is the lifeblood of my business. Though I may sell my Customers what they want, I will deliver what they need and make their...
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
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Ask Mr. D - Ezine Circulation
Dear Mr. D,
Recently I started a new weekly ezine, which I publish
every Wednesday. I'm using a list management company
that automatically handle the subscribe and unsubscribe
requests.
Here's my question: Initially my circulation was
growing nicely, but all of a sudden it has started to
shrink. What's going on? How can I turn this thing
around.
Sincerely,
Shrinking list
_____________________
Dear Shrinking List,
You will lose some subscribers through normal
attrition. Some will just lose interest in the subject
material of your publication. Some will change
email address, but forget to notify you, etc. There's
not much you can do about these types of lost
subscribers. You just have to market your ezine
enough to make up for these dropouts.
But, there are
several other reasons why a subscriber
chooses to unsubscribe from an ezine that you can
prevent by taking a good objective look at your
publication. Check out these subscriber killers.
1. More ads than content.
2. Boring content.
3. Poorly written content.
4. Content not targeted to your subscriber base.
5. Poorly formatted - visually hard to read.
You need to check your ezine for these subscriber
turnoffs and correct any that apply. Above all keep
marketing your publication. That should turn your
situation around.
Best wishes,
Mr. D
About the Author
Bill Daugherty. Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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