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Christian InTech Articles - Ezines
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10 Powerful Tips to Optimize your Google AdWords Campaign
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the...
Articles That Sell
Use The Best Kept Secret Of The Internet To Promote Your Business For FREE! The power of the Internet as a marketing tool for small business owners cannot be overstated. However, developing a web site is only the first piece of this intricate...
Can't Get Right - Maybe It's Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right". This was his way of telling...
"Ezine Basics"
Email is, without question, the most popular and powerful marketing tool available to entrepreneurs today. Website are great, but without an effective email, your marketing efforts will be anemic. So how do you take advantage of email marketing?...
Forget The Hype!
So you`re new to the internet, and want to learn everything you can about internet marketing. Or at least the essential basics, and you want a place to go to find the answers to all of your questions? I hate to tell you this, and I`m really sorry,...
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Are Your Readers Getting Your Message?
When is the most opportune time of the week to reach your readers? When is the best day of the week when your reader is more likely to actually read what you have to offer? There are many different opinions.
Tuesdays are generally considered a good day to send to your readers. By Tuesday the rush of the first day back to work is over and email boxes being full due to the weekend tend to be cleaned out.
Wednesdays are safe as well. The reader may now be getting into a more receptive frame of mind. Keep in mind, however, their frame of mind may also be starting to zero in on the upcoming weekend events. The "weekend" frame of mind may be be detrimental to your message if attention is being distracted from what is being read, to what fun will be had on Friday evening.
Many people send out ezines or ads on Friday. This can be a good day to send, giving the reader the entire weekend to mull over your message, but you still compete with the "weekend"
frame of mind. If you target preoccupied readers, your message is more likely to end up in the trash.
Tuesdays seem to be the most promising days to send. As for time, the best thing to do is ask your readers what they would prefer. Ultimately, the time and day that you send your mailings out to your readers is up to you. A good rule of thumb would be to go with what not only works best for your schedule, but what works best for them. Send them a short survey regarding this question. When in doubt or when confronted with an issue such as this that you may be unsure of, Just Ask! You'll be surprised at how willing and helpful your readers can be in helping you answer your questions.
About the Author
Kellie Marzolf publishes the GoForTheGold Directory Newsletter where you will find informative articles on internet marketing and promotions. Weekly safelists to join, useful resources and free bonuses in every issue. mailto:subscribe@goforthegolddirectory.com
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