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Christian InTech Articles - Ezines
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Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The...
MLM Success- The TRUE Cost of Not Taking Action in your Home Business
by Doug Firebaugh
Expensive.
VERY expensive.
That is what LOA is in the network marketing arena. It can be the most costly thing you ever have seen as far as a potential future, and yet, people seem to ignore the cost of it.
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My experiences of internet marketing with no knowledge and a very limited budget
Four years ago I was a total "computer dummy", not even knowing how to turn one on (a computer, I mean!). However, fortunately I developed associations with some "computer geeks", who suggested marketing my various books on the internet. This...
TRACKING YOUR ADVERTISING
When I run an advert in an ezine, print or the web I use a simple little log trick to keep track of how effective each run is. Let's say you are placing an add for your home page www.yourname.com. Instead of just using your home page address use...
Traffic Exchange Primer
Traffic Exchange Primer Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and the exchange process is easy to put into action. First, you join a...
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7 Killer Ways To Increase Your Online Sales
7 Killer Ways To Increase Your Online Sales
by Tony Callahan
Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"
Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors.
It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns.
There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant.
So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site's conversion rate? Below I list 7 techniques designed to accomplish this goal:
1. Provide plenty of testimonials
These testimonials should be from previous customers and should include specifics as to how the product or service helped them solve a problem.
Obtaining testimonials is no problem, just ask. People love to be asked what they think; most will be willing to share their thoughts on your product or service. Implement a process of following up with your customers with a questionnaire. Leave plenty of room for their comments and make it clear that their comments may be used in your advertising.
2. Improve your follow up
Many people will not buy the first time they see your product. In fact, some experts claim that people must see your message seven times before they are ready to buy. Autoresponder courses are a great way to follow up with the potential customer. There are many free autoresponder services on the
web. I use FreeAutoBot.com.
3. Give away free samples
By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even the first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information.
4. Give a bonus product
Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away.
5. Focus the web site
Use the Direct Response Site model. A direct response site is one where the customer's choices are very limited. Essentially they can buy the product, bookmark the page, subscribe to your ezine, or leave the site. The more options a visitor has, the less likely they are to make a purchase.
6. Follow on sales are crucial
It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market.
7. Change the web site copy
Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on the visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs.
Implement these seven tips, and watch your online sales increase.
About the Author
Copyright 2002 Tony L. Callahan, All Rights Reserved
Tony L. Callahan is president of his own Internet marketing company, Link-Promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. To subscribe, send e-mail to: < Web-Links-subscribe@topica.com >.
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