Christian InTech Articles - Ezines

Informative Articles

4 Strategies That Will Help You Develop An Effective Action Plan 1. Your goal Planning a career move is much like mapping your route for a road trip. If you don't know where you are going, you can't decide how to get there, but if you do know where you are going, you'll get there faster. Goals like "Go back to... Easy Steps to Creating Your Very Own Ezine 1. FORMATTING Text ezines versus HTML format is a highly debatable subject. At this time, most ezine publishers stick with text, and I strongly recommend you follow suit. Many people are still using email clients that cannot read HTML messages -... Hosting Hints To succeed in today's world of e-commerce, it is absolutely essential that you have a website. The host you choose can have a profound impact on the success or failure of your business. One thing you need to consider is whether to use a... The Chaos Theory for the Webmaster and Internet Marketer *This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of... The Shoemaker And The Elves Remember the story of the Shoemaker and The Elves? The shoemaker would go to sleep and the elves would finish any shoes he hadn't gotten around to. Our minds function in much the same way, Our conscious, logical mind is the shoemaker. Our...         10 Time Saving Tips for Ezine Publishers I recently spend several frustrating hours laying out and mailing an email newsletter. If you publish a free ezine, you will know its very time consuming to get all the information formatted correctly before sending. My long lesson should help you! 1. Use master templates Create a master template using a word processor like MS word. Opening a word document, change the font to courier new - The same font that standard text files use. Create a line of 60 characters across the page. Use "select all" then move your right hand margin to the end of the line, to set the margin for the whole document. This stops this effect: --- Hi Welcome to My ezine and Hope...etc --- Include any details that go in every ezine. -Title, date, lines for layout, contents list copyright etc Save as a "text file with Line breaks" You can use this to format all your ezines. Do the same for any articles you write, so your articles are formatted and ready to cut and paste into your ezine. 2. Us a word processor A lot of editors' recommend using a new program just for your ezine, simply follow these steps: Using the master, open MS word or similar program and open your master file you have created. Now you can use the grammar checker, spelling etc of a powerful program without formatting problems. When you paste any information, recheck the margins. Remember to check and save as July.txt or whatever for your newsletter and not over your master. 3. Another pair of eyes Always get it checked "twice", wait until the next day to read it again before sending. I use my wife as a first check, before it goes any further. 4. Check Send You can see what it looks like in your mailbox by using and email bounce service. Send it to mailto:echo@connectingonline.com or mailto:format@mail-list.com. It will bounce back to you. This is helpful especially if you publish an html mailing list. 5. Shortcut on desktop Place a shortcut to you directory where your master and upcoming ezines are in. That way every time you find a link, that would be helpful to your subscribers, copy and paste it straight in. 6. Build over time If you ezine goes out fortnightly, the day after it goes out make some progress on the next one, even it means just check the layout, but get it started and finish it a couple days before publishing day. This gives you time to check it before sending. 7. Write your own articles How can this save your time? By having your own articles, you can increase your creditability and never have to look for new fresh information. Ezines build customer trust for ongoing sales. Anybody can write articles, you don't have to be a world class author. 8. Use a proof reader This doesn't have to be a large expensive service, I use students who do a good fast job. I email the information to them, the next day I get it back ready to send. The best way is to send it as an attachment and keep an eye on your formatting when you get it back from them. 9. Treat it like a 100,000 That's right, 100,00 subscribers "and" $100,000. Keep to your publishing dates, treat your subscribers like gold and they will trust you and become long time repeat customers. 10. Use a mailing list provider. I used a lot of services from software, like mailoop, list servers etc. So far bringing the service in house using a personalized script Mail Master Pro has been a good option, check it out at http://www.cgitoolbox.com/cgi/mmp/ Personalizing you newsletter will make it "stand out" from the other 80,000+ ezines online. Producing an email newsletter is an excellent way to build trust, promote your site and increase sales. Remember that it should be only one of you promotion methods and way of increasing sales. Have a great day. About the Author Paul Easton Power Promotion Plus-Free Newsletter, Learn the secrets of Web Site Promotion and get Free Award Software to do it! http://100Promotiontips.com/ezine.htm for more information