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Christian InTech Articles - Ezines
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Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
How To Reverse Engineer Your Success
The best and fastest way to learn how to make money on the Internet is to buy the marketing books of successful web marketers. You can find a selection of marketing books at these sites: http://www.ebooksnbytes.com ...
Making Your Free Ads Work For You!
Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word...
The Name Game
How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work...
Why should you write a newsletter
Why Should You Write a Newsletter? If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients,...
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10 Secrets to Get Your Press Release Noticed
It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
“A news release is sent to editors and journalists in order to generate a news story in the media,” says Cherry, president of Cherry Communications which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications. “It’s one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad.”
Cherry explains that it’s critical in today’s business world to be seen, a key element in any business plan. She shares her top ten secrets to getting a news release noticed:
1) Your press release should sound like news, not an ad. You need to make sure your news is newsworthy, so start thinking like a reporter.
2) You should only send your press release to the media related to the topic of your press release. Don’t just send the press release to every reporter you can find.
3) Keep your press release one page in length. Truth is, most editors will only read the headline and the first line or two of your
release.
4) Your header, contact information and release date should be at the top of your press release.
5) Use short sentences and double space your lines.
6) Your headline and first few sentences should grab the reader’s attention. Write like the news organizations you are targeting.
7) You should tell a story and mention your business, product or service in the body of the release.
8) Proofread your release many times. Look for grammar and spelling mistakes.
9) Follow up is not only recommended, it is vital. But don’t call every other day asking if your release will run. Call once to see if there is any interest, but don’t nag.
10) Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.
And a bonus:
Use active, not passive, voice. Verbs in the active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.
About the Author
About the author: Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to www.cherrycommunications.com.
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