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Christian InTech - Communication
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Email Newsletter Software
What software do I need for an email newsletter? Should I create it in a word processor or email program? Which email program should I use? Those questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an...
Forgive All Ebay Sins!
I realize that not everyone engages in “business criminality” that rises to the level of fraud and incarceration. Most people try to be good stewards, and approach their enterprise in an honest and forthright manner. For those of you who own...
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or...
Mortgage Free In 15 Years!
Imagine paying your mortgage off in 15 years! Think of all the great things you could do with that extra money. What would you do? Retire early? Buy an R.V.? Travel around the world? If you could eliminate your mortgage in half the time,...
Turnover is Not a Problem
“Ha!” you say. “For someone to make a statement like that, they obviously haven’t worked in the real world and certainly have never had to run a company.” Well, let me assure you. In my past I’ve not only run companies, but spent many years...
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Correct These Two Business Mistakes And Watch Your Profits Soar
Here’s the dilemma: You spend sixty hours a week or more working on and in your business. You know you have good employees. You know you have a good location. You advertise regularly. You know there is a need for your service or product. But, your business is still floundering. You may be making one or two critical mistakes.
Many businesses make these mistakes. Some succeed in spite of the mistakes. Most close their doors after a few years. Correct both of these mistakes and your business will flourish. Your profits will increase.
You must realize that both of these mistakes are dependent on each other. You cannot correct one and expect success. You must correct both of them! If both of these problems are not corrected, the business will continue to flounder. The two mistakes are:
1.Improper organization of the business
2.Improper marketing strategies.
1) Improper Organization: As your business grows, you add more personnel to take care of certain areas of responsibility. Everyone working in a given area reports to the person “in charge” of their area. That sounds very good on the surface, but from an operational standpoint, it is a major mistake. This mistake is only compounded as the business continues to grow. It causes reduced efficiency, duplication of effort and poor communication.
How to resolve: First, the business should look at its organizational structure. It should identify all the processes that are currently being used. Each process should be thoroughly documented and evaluated. Then, the relationship between the various processes should be examined. The business must then identify what process must be done first, second, third, etc. Areas of duplication should be eliminated. Non-productive processes should be eliminated. Organizational structure should be reassigned according to the business processes.
The best way to identify and resolve the organizational processes of a business is through the use of a committee. This committee should be composed of employees from different areas of the business. It may be two employees for small businesses or it may be ten for large businesses. It will require some extra time on the employee’s part, but the potential benefits far outweigh the additional responsibilities.
2) Improper Marketing Strategies: Many businesses don’t know how to correctly market their products or services. They pick a location,
put up a sign that says, “Open for business” and expect people to come piling in. This is along the lines of the “build it and they will come” mentality. Or, they may simply send out an announcement to homes in the surrounding area to drum up some business.
Frequently, a business will hire a professional marketer to consult with their business. Often the professional marketer is able to create a marketing campaign, which does in fact increase the business sales. When the sales begin to multiply, the business is usually elated. But, here’s the paradox, you can increase sales by ten or a hundred fold, but if the business cannot handle (fulfill) the increase in sales because it is not properly organized, the business will only cause more “ill will” with potential customers and again will fail to reach its maximum potential.
How to resolve: After the business has begun identifying its step-by-step processes, their marketing should be examined and evaluated. The business should review all of its current marketing campaigns and procedures. An analysis should be done to address marketing concerns such as: who are their customers, what are the needs of the customer, what benefits do the business products or services offer their customers, what market testing procedures are being used, how does the business market to current customers, how much money is the business spending to get a new customer, how much money is being spent on current customers, what related products or services does the business offer, what marketing has been successful, what areas of marketing need to be improved, how many sales can the business currently handle, etc.
Once a business has addressed both it’s organizational structure and marketing strategies, it will begin to achieve its potential. The objective of every good business should be to organize correctly around its processes and create customer focused marketing. This will achieve maximum profitability and customer satisfaction. They go hand in hand.
About the Author
Dr. Larry Andrew is an educational and business consultant. He created his own business and used these techniques to grow it. He is also the author of multiple affiliate marketing websites including www.ez-printer-ink.com and www.ez-software-review.com. If you would like to contact him about a free consultation with your business, you can email him at contact_us@ez-software-review.com.
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