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Christian InTech Articles - Blogging
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Capturing Leads on Free Traffic Exchanges
Copyright 2005 Cobrasurf.com
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be hosted...
How Yahoo's Recent Facelift Can Mean More Traffic To Your Site
Copyright 2004 Tinu AbayomiPaul It even surprised me. Yes, even though I have been pointing out the possibility since July, I was shocked when I heard the news as well. You see, I was sure we were at least a year off from this glorious day. The...
SEO Boging for Pagerank
Weblogs have been around for a long time now but in recent times more and more webmasters have been using them to influence their PR in an attempt to acheive better rankings. Blogs are given a large amount of weight by search engines so it was only...
Supplementing Spiders
We, as webmasters or website owners, are always looking for ways to supplement the search engine spiders. I call it 'supplementing spiders'. What we are trying to do is encourage these 'spiders' to come feed on the keywords and 'content' of our...
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically...
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Tips from Chicago Search Engine Strategies
The first meeting I went to for the day was Organic Listing Forum at Search Engine Strategies. Bruce Clay, President of Bruce Clay, LLC and Mike Grehan, CEO of Smart Interactive (and Author of Search Engine Marketing: The Essential Best Practice Guide) were the speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderated the Forum.
Each speaker gave a presentation for a few minutes and then they went to questions. Here are some of the questions and answers that were given (they are not word for word).
Question: Is it okay to use cloaking technology? Answer: Yes as long as it is using the same information from your website. But don’t use it to spam keywords.
Question: Which is better to use when naming files or folders, hyphen or underscore? Answer: All panel members recommended using hyphens not underscores. They said search engines have confirmed that they recognize hyphens as spaces. Underscores are not seen as spaces, the words will be joined to form one word.
Question: How many hyphens are to many hyphens? Answer: You shouldn’t use more than 2-3. Preferable you shouldn’t use more than 2. Bruce Clay mentioned that he rarely uses them except for words that need to be separated, his example was mensexchange, which he used a hyphen like this mens-exchange. (so nobody would see it as men sex change).
Question: What type of redirect should I use? Answer: 301 is the only good redirect.
Question:
Can older domains be in the sandbox? (Sandbox: newer sites may face the sandbox, which means they are delayed on showing up in the search engine results). Answer: Domains well-established or older domains do not usually have sandbox. Tanya’s Tips: 1.For those who have many older domains that you started, but never finished, these would be good domains to use now. If you had some content and it was indexed, it is better than buying a new domain. 2.Preplan your sites. Put as much basic information on a new domain as soon as you can. Let it get indexed, build a few links and then move on to something else. Go back to it in 3-6 months and finish it off and link build some more.
Question: What is the longest filename you should use? Answer: 12 characters for filenames.
Question: Should I use keyword Meta tags? Answer: Yahoo still uses keyword Meta tags.
Notes: The following sites were mentioned during this session:
1.IP-Delivery.com, which was mentioned during discussions about domain hijackings. 2.cmsmatrix.com, which was mentioned during discussions on CMS systems, were able to be spidered. This site will let you know if your CMS can be spidered.
About the Author
Tanya Martin, Director of Internet Marketing at Over The Mark, LLC - http://www.overthemark.com has been involved in Internet Marketing for 7 years and who publishes a daily seo blog at http://www.overthemark.com/seoblog/ and has a Online Forum at http://www.dmof.com
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