|
|
Christian InTech Articles - Blogging
|
Google's Secret Guidelines On Thin Affiliates
Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results. These "international agents", who are...
New Google Blog Search is Great Marketing News for Business Podcasts, Blogs and RSS Feed Publishers
Copyright 2005 Rodney Rumford Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply type in your keywords and it will show you results...
SEO Boging for Pagerank
Weblogs have been around for a long time now but in recent times more and more webmasters have been using them to influence their PR in an attempt to acheive better rankings. Blogs are given a large amount of weight by search engines so it was only...
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs,...
Writing About How Easy It Is, Don’t Make it So
It seems that the VERY popular fashion of article writing is not unlike real world clothing fashion in that; the same things keep coming around with seasonal regularity. In fact, more so with the fast paced development of the ‘home business’ or...
|
|
| |
|
|
|
|
|
|
My Adsense Journey
As a blogger, I started creating websites that I found personally interesting to me. I found articles that were fun and interesting and posted them for people to read. After all.. people create blogs so they can share their feelings and aspirations. But when you create that blog you also feel that you are putting a large amount of time into the projects and wish to see if you are able to generate income from your work. This is where Google Adsense comes into play.
I discovered Google Adsense mostly by accident and was intrigued by the concept of Contextual Advertising. I felt if Google could deliver the ads, all I had to do was get the traffic. I could sit back and collect the money. I applied adsense to my site and waited. Well...I waited a "long time" for little to nothing.
Not being one to give up easily, I used small and large ad formats and applied them to the top half of my website, to the right side and also to the bottom. I waited a period of time to see the results and "surprise, surprise". I did get an increase in clicks. The only problem was, the clicks were still small and didn't amount to much. By this time most people would have given up and would have just moved along to other advertisers.
I seriously started to look at "Blogads" and "crispads" but I finally came back to Google. After a period of reflection, I decided that I was missing some critical pieces of information and decided the best route to take was to learn by example.
I looked long and hard at people who were successful at adsense. I looked at thier sites. I made mental notes of what they were doing and what kind of content they had. I read thier own stories of success and then compared what they did against each other.
What I found intrigued me. I found out that successful people in the adsense program have relavent content and they use human behavior to thier advantage. Now relavent content is a given, but what I mean by "using human behavior" is a little bit more complex.
Evidently people arrive at your site and make up thier minds up in a flash. Instantly they choose to stay on your site or leave it. They look for something that catches thier interests and if it does, they stay there to read your information or end up buying a product.
Internet users are "trained" to look in certain locations and ignore
things that are outside of thier narrow scope of vision. People can look to the sides for information, but the propensity for them to click your ads becomes significantly lower. By putting ads directly "in thier face", you have a greater chance they will click it.
Now, I am not an adsense expert by any stretch of the imagination and still learn new things everyday. I am like "you", a person who wants to generate an income and hopefully have more incentive to keep going. But...I know what works for me and what doesn't.
Now, there were only several things that I did to increase my adsense clickthroughs and after experimentation, I am convinced these are the winning ticket.
These are things I did:
I use a white background instead of a color background.
I remove the border on adsense so it does not look like an ad and make sure it matches the background
I keep the Title and the Hyperlink "Blue".
I keep Adsense "above the fold", so they are the "FIRST" things that people see when they arrive at the site.
I use these formats only.
The 338X280. This one is primarily used because it is large and it does not look like an ad.
The small Google "ad links", (180x90) or others similar, because they are not targeted tightly and give people options to see other things that relavent to THIER interest and I blend the ad to make it look like the rest of the titles.
I try to keep the ads "left" aligned.
I use the 160X600 vertical for people to see when they move vertically down the website page.
I try to place images near the google ads. Images draw the eyes near the ads.
I keep the site concise, clean and focused.
By using these tactics I was able to increase my adsense clickthrough rate significantly depending on traffic level and people's interest.
Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.
About the Author
I started blogging months ago and have enjoyed the experience and made many new friends across the country. I am the author of several websites and moderate them through the person known as "The Voice". Feel free to visit my websites!
http://adsenseinformation.blogspot.com
http://weirdevents.blogspot.com
http://aboveblack.blogspot.com
|
|
|
|
|
|
