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Christian InTech Articles - Blogging
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Create Your Own Blogging Empire!
Most people today want to create a consistent monthly income which requires little or no effort. Up until now the best method of achieving a consistent monthly income has been through mlm’s or network marketing programs. These methods seem to have...
Have You Experienced The "Jumping Frog" Disease??
Before I get started...I want to make it very clear that it is not my intention in any way to offend any individual or disparage any particular company. I'll be blunt in my personal opinion and observations. However, I would really like to see...
How to Create Your Own Blog Using Blogger
It takes only a few minutes and is easy to setup your own weblog using the Blogger weblog system. By completing only three simple steps, creating an account, naming your blog and choosing a template, you too can join the thousands of people now...
Increase Traffic to Your Blog from Search Engines - The Top 5 Tips
Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked. If you haven’t already submitted...
Why Ebay auctions are the easiest way to start making money online today
Did you know that most people who make big money on the net do so by selling dubious money-making schemes to others? And they seem to get better at it every day. They have mastered the art of using enticing headlines that grab you by the neck and...
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It's A Blog, Not A Sales Letter
Copyright © 2004 Priya Shah
http://www.priyashah.com
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging.
Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on the blog itself to do much selling.
Blogs are best viewed as an addition to site content, in reality, a very simple content management system that helps you update your site more frequently, so your search engine listings and traffic increase.
Email campaigns are still the best way to produce sales on demand and to announce specials and time-limited offers, because blogs do not yet have the immediacy and reach of email.
Blogs are not about selling anyway. As an internet marketer and publisher, I find that blogs can be an excellent tool to support your main business, to provide value, build relationships with prospective customers and to build your personal brand and image.
For corporates and small businesses, blogs can help put a human face on an otherwise bland business site. In the corporate world, blogs are being for internal communication and knowledge management, and for brand building and public relations campaigns.
Nike's Art of Speed blog is an excellent example of subtle brand building using blogs.
http://www.gawker.com/artofspeed
As an internet marketer and publisher, here are some ways you can use blogs to support your business.
1. Write reviews of products in your field
Writing reviews not only allows you to benefit from improved search engine listings for the product you are reviewing, but allows you to provide your subscribers with information that contributes to their purchase decisions. That makes it an
ideal way to earn affiliate income.
2. Direct traffic to your articles
If you've written an article and published it online, use your blog to post a teaser, perhaps describing what made you write that particular article, and then link to it so you get your readers to also visit your website and check out your other offerings.
3. Direct traffic to your ezine archives
Post a few paragraphs or the editorial of your ezine or newsletter issues on your blog and link to the archived issue on your website so that your readers can read the rest of the issue there.
4. Talk about what's going on in your life
People buy from those they like and trust. As an online journal or diary, a blog is the ideal medium to share details of your holiday, the things that made you laugh (or not), your own humorous take on life, anything to let your prospective customers get to know the person behind the website better.
5. Comment on developments in your industry
A blog is an ideal place to post your personal opinions, favourable or not, about the developments in your industry. If you are not happy with someone's customer service, or have been defrauded, they are also a good way of warning other potential victims. Becoming a source of industry information is part of the process of branding yourself as an expert.
There are many more ways that you can promote yourself, your products and services using a blog, but the ones above should get you started for now.
Just remember to use your blog for the purpose it was meant to be used. To brand, to communicate, to connect.
Leave the selling to your sales letter.
ABOUT THE AUTHOR
Priya Shah is an ezine publisher at http://ebizwhiz-publishing.com by day and doubles as a Blog Maniac by night http://www.blog-maniac.com Blog Brandz http://www.blogbrandz.com is the legitimate offspring of her affair with the blogosphere.
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