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Christian InTech Articles - Blogging

 

 

Informative Articles

7 Powerful Ways to Get One-Way Inbound Links
Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.com I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical...

Building eCommerce Websites that work - Part 3
Copyright 2005 Richard Keir An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very...

How to create a tourism boom
Day by day more and more people are discovering that posting free informative and creatively written articles on the net will help you sell online more than expensive advertisements or anything else. Many are beginning to wake up to the fact that...

Is it possible to make a million dollars using only articles to promote your business?
Here are two questions I get asked a lot about free articles as marketing tools. Do articles really work in generating leads and bringing in business? Can somebody make a million dollars by using only articles to promote their business? ...

The Power of Viral Marketing
Viral marketing is one of the most powerful forms of marketing on the Internet. Viral Marketing is giving something away for free and allowing people to pass it on to others. The concept of free has fueled the imagination and the success of the...

 
     
Is Blogging and RSS ALL THAT? Yes, and a bag of chips!

Copyright 2005 Jack Humphrey

In a very popular marketing forum recently I saw a post that blew me away. It was from someone asking if having a blog was really that big a deal in marketing their website!

Let's put it this way: simply putting a blog on your site does nothing for your traffic and links. Nada. Zilch. Zippo.

But what novice marketers fail to realize is a blog that is RSS enabled is a powerful traffic generation tool in the right hands.

Webmasters who understand what to do with a blog once they install one are reaping huge rewards in targeted traffic, incoming links, and faster search engine spidering.

There are search engines on the web that deal in nothing but blogs and RSS feeds. Meaning you cannot and will not get into those engines without a blog. And you are missing some seriously easy traffic.

My blog feed is all over the web, passively linking right back to my site, my posts, and my products. People use my content feeds (RSS) without my having to ask them to do so. Other sites need content that is rich in the keywords I regularly use on my blog, so they grab my feed and benefit from content they don't have to write themselves.

Where do they find my feed? Not usually on the blog itself, but in the feed engines! Take a look at some to see what I am talking about:

http://daypop.com
http://syndic8.com
http://technorati.com

Some only take your RSS feed URL while others just want your blog index page. Submitting to the ever growing list of blog and RSS directories is the easiest way to get spidered by the regular engines and get your links into directories all over the world.

All you have to do is provide good content on your site's main topic on a regular basis. Whole sites are run on blog software nowadays because the power of RSS promotion makes promoting them so much easier


than static html pages and regular search engines.

Getting into the directories is one thing. Now you need to beef up your promotion by pinging regularly. Some blogs like Wordpress will allow you to update a list of sites to "ping" every time you post.

Pinging is simply sending a quick notice through to each site on the web that tracks and updates the information they have about your blog. New post - new ping. One click and tons of sites all have the most recent posts to your blog!

I use http://pingoat.com lately with great results. I like to make sure I am pinging every blog engine out there. They have a considerable list of places to ping and I do it every time I post to my blog.

In a matter of hours I have search engines crawling my site for new pages. And since I link from my blog to the rest of my site, the people who come to the blog can get to every other part of my site with ease.

All of this is merely scratching the surface of what blogs and RSS feeds can do for your marketing efforts. Everyone is going to RSS to syndicate their content. If you aren't yet, you'd better start ASAP. Because you are getting left in the dust by your competition for your keywords.

After actively blogging, pinging, and submitting your blog feed and main URL to the blog engines for a couple months you are going to see amazing amounts of back links. And in far shorter time than it would take you with any other marketing method other than aggressive syndication of articles.

So if someone asks you if having a blog is really all that, now you can tell them what it's all about. It's not the blog, it's what you DO with it that counts.
Jack Humphrey is the author of Power Linking 2005. Find out how you can take a bite out of the website promotion learning curve at http://www.power-linking-profits.com.