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Christian InTech Articles - Blogging
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7 Reasons to Add Podcasting to Your Business Marketing Mix
Copyright 2005 Rodney Rumford Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and...
7 Steps to success
7 Steps to success By Clare Lawrence Every webmaster wants a successful site, if you follow this step by step guide you’ll do well. Step 1 Search engines such as Google return web pages, based on keyword or key phrase searches. Your first step...
How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one...
How to make money from affiliate programs without spending a single dime on advertising Part II of II
You start off by writing an interesting, informative article and then you post it at one web site complete with your full contact details in the resource box. Now the rules for free articles are that anybody can pick up your article and re-post it...
Primer to Selling Advertising on Your Site
The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommerce sites, to name a few. Those that do...
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Google Patent Application - SEO Highlights
The recent patent application filed by Google details
numerous items the search engine uses to rank web pages. The
specific application is summarized as:
“A method for scoring a document, comprising: identifying a
document; obtaining one or more types of history data
associated with the document; and generating a score for the
document based on the one or more types of history data.”
The patent application sheds significant light for those
pursuing search engine optimization with Google. Patent
applications can be difficult to understand, so following
are highlights that you should consider for your SEO
efforts.
Update Your Site
Updating your site is important when it comes to maximizing
your rankings on Google. In addition to the manipulation of
keyword density and meta tags, the patent application
reveals that Google places significant value on how often
your content is updated. The more often you update, the
timely and relevant your site will appear to Google. In
turn, this leads to higher rankings.
To appease mighty Google, consider the following plan of
action:
1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.
When Google returns to the site, you want to make sure that
there is new content. The high rankings of blog sites are
evidence of this approach.
Google’s Looking at Your Domain
In a new twist, Google claims that it analyzes
the number of
years of domain registration as part of the ranking process.
The application suggests that domains that are registered
for longer periods of time are given more value because such
a commitment shows the site is not a fly-by-night jump page.
It is recommended that you extend all domain registrations
for as long as possible as part of your search engine
optimization efforts. It is difficult to tell how much the
registration process impacts the ranking process, but every
little bit helps.
Google claims that it also digs deeper into domain names to
evaluate the legitimacy of the site. Factors in the
evaluation include the web host and the “who is”
information. According to the patent application, Google
maintains a database of hosts that facilitate spamming of
the Google search engine. While such hosts are not detailed
in the application, pray to God that you are not using one.
You should evaluate your host if your optimization efforts
are not producing results.
If your search engine optimization efforts for Google are
failing, the patent application may provide answers. Talk
about a perfect E-book!
About the Author
Halstatt Pires is with Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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