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Christian InTech Articles - Blogging
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Differentiate and Dominate
Copyright 2005 John Jantsch Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct...
Effective use of Traffic Exchanges
Like them or love them, traffic exchanges always seem to get an opinion out of people. Some people can't see the point and others love them to death. Sure, a lot of the time you are only going to find other people trying to punt their opportunity in...
How to Build a Niche Site With a Blog
Building niche sites is all the rage these days.
The basic strategy is very simple. Find a niche market that isn't oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your...
..What's The Straight Scoop On MLM Leads Programs?...
My friend Tony Rush has a great persepective on what goes in to being successful with leads. With success likely measured by whether you enroll someone... or not....in your primary business. First & foremost understand that "you" are the key...
Writing Search Engine Friendly Webpages
Copyright 2005 Cobrasurf.com
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.
You can rest assured no sites...
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Five Ways A Blog Helps You To Market Your Business
Copyright 2005 Michael Murray
Want to advertise online without spending a fortune? Get a blog.
If you're an Internet marketer, you need a blog, because:
* a blog helps your site to rank higher in the search engines; and
* a blog expands your customer base.
Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)
What's a blog? Get up to speed here:
* http://www.blogger.com/tour_start.g
* http://en.wikipedia.org/wiki/Blogs
Let's look at five ways a blog helps you to market your business.
One: A blog helps your site to rank higher in the search engines
In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.
How times change. In 2005, companies small and large are using blogs to promote their businesses. This is because Google and the other search engines love blogs because of their constantly updated content.
Blog often, and you'll get more visitors and a good search engine ranking.
Two: A blog expands your customer base – you'll reach people you could reach in no other way
A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors – those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post.
Those niche visitors can become buyers, and this means that you don’t need to struggle to get top listings in any search engine. Write (or link to) quality content, and your
visitors will find you.
Three: A blog helps your site to differentiate itself
A blog is a form of stealth marketing. Therefore a blog doesn’t need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention – in passing – the products you're selling. You can also link to them, but don’t bother selling heavily – that's not what a blog is about.
Four: Like a diamond, a blog is forever
Although the most-visited blogs update often, some of them several times a day, that doesn’t mean that you have post more often than you can fit into your schedule. Your permalinks (see below) mean that since your blog items are standalone pages, they’re indexed by search engines in the same way that any HTML or other page is indexed – your blog items/ pages will continue to bring traffic even if you don’t update very often.
Five: A blog attracts new opportunities
A blog makes your business visible. Your stealth marketing efforts will attract the attention of people who may become joint venture partners, or who will have other opportunities for you.
The time and energy that you invest in your blog can bring results beyond your wildest expectations. Create a blog – it's your hardest-working, and most cost-effective online marketing option.
GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can interact with the blogger and others.
About the Author
Michael Murray is a 22-year old full-time Internet marketer and college student with Cerebral Palsy who lives in sunny Orlando Florida. His latest site is an information center on adware information:
http://www.adware-software.com/spywareremover
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